How to Drive Valuable Impact as a Startup Sponsor at AWS Re:Invent

This is me laughing, but internally terrified by the thousands of people about to rush the opening night of Expo Hall at AWS Re:Invent. Our booth was in front of main entrance and startup central.

60,000+ AWS users and attendees from all over the world in Sin City.
900 OmniSci branded socks and pins handed out.
17 scheduled onsite meetings and valuable conversations.
One Series C Startup at a 5x5 booth in a vendor pool of 400+.
11 employees from 4 different teams.
One valuable event wrap up.